1.
Moslehi M, Amiri F, Kheiri M. The Impact of Artificial Intelligence on Enhancing Customer Experience Through Social Media Marketing: The Mediating Role of Chatbots, Virtual Influencers, and Augmented Reality (Case Study: Digikala Customers). AI Tech in Behav Soci Sci. Published online April 1, 2027:1-13. Accessed October 20, 2026. https://journals.kmanpub.com/index.php/aitechbesosci/article/view/3606