1.
Karami R, Hajialiakbari F. Investigating the Impact of Social Media Authenticity and Sustainability on Perceived Value and Purchase Intention of International Brand Consumers Mediated by Trust. AI Tech in Behav Soci Sci. Published online October 26, 2026. Accessed November 5, 2026. https://journals.kmanpub.com/index.php/aitechbesosci/article/view/6538