MOSLEHI, Mehdi; AMIRI, Foujan; KHEIRI , Mohammad. The Impact of Artificial Intelligence on Enhancing Customer Experience Through Social Media Marketing: The Mediating Role of Chatbots, Virtual Influencers, and Augmented Reality (Case Study: Digikala Customers). AI and Tech in Behavioral and Social Sciences, [S. l.], p. 1–13, 2027. Disponível em: https://journals.kmanpub.com/index.php/aitechbesosci/article/view/3606. Acesso em: 19 oct. 2026.