Abdollahpour , M. .; Ashrafganjouei, F.; Hajianzahaei , Z. . The Effect of Brand Sensory Experience on Brand Equity With the Mediating Variable of Customer Satisfaction and Moderation of Employees’ Empathy (in Bodybuilding Clubs in Tehran). IJIMOB 2023, 3 (2), 122-130. https://doi.org/10.61838/.