Nikou Goftar, M. ., Heydariyeh, S. A., & Faezi Razi, F. . (2024). Presentation of a Digital Transformation Model for Customer Experience in Insurance Products (Case Study: Asmari Insurance). International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(1), 44-55. https://doi.org/10.61838/kman.ijimob.4.1.6