Mostafavipour , S. ., Sadjadi Hezaveh , S. H. ., & Haji Anzehaei , Z. . (2023). The Mediating Role of Brand Image in the Relationship Between Fan Engagement and Fans’ Attitudinal and Behavioral Loyalty.
International Journal of Innovation Management and Organizational Behavior (IJIMOB),
3(2), 219-227.
https://doi.org/10.61838/kman.ijimob.3.2.26