SOLEYMANI , Mahdi; ROUSTA, Alireza; ASAYESH , Farzad. Presenting a Content Marketing Process Model in the Iranian Banking Industry (Case Study: Bank Mellat). International Journal of Innovation Management and Organizational Behavior (IJIMOB), [S. l.], v. 4, n. 1, p. 56–64, 2024. DOI: 10.61838/kman.ijimob.4.1.7. Disponível em: https://journals.kmanpub.com/index.php/ijimob/article/view/1949.. Acesso em: 22 nov. 2024.