RASHIDPOUR , Mohammad Sajad; PIRHAYATI, Alireza; NIKNAFS , Javad; AIDI , Mohammad. Designing an Interpretative Structural Model (ISM) of Fear Appeal Based Advertising in Selected Insurance Companies. International Journal of Innovation Management and Organizational Behavior (IJIMOB), [S. l.], v. 4, n. 2, p. 1–11, 2024. DOI: 10.61838/kman.ijimob.4.2.1. Disponível em: https://journals.kmanpub.com/index.php/ijimob/article/view/1998.. Acesso em: 11 apr. 2025.