RASOULI , Mona; GHOLIPOUR FEREIDOONI, Shahrbanoo; ROUHOLAMINI, Mehdi. The Moderating Role of Gender in the Relationship Between Service Quality Dimensions, Word-of-Mouth Advertising, and Purchase Intention. International Journal of Innovation Management and Organizational Behavior (IJIMOB), [S. l.], v. 4, n. 4, p. 172–178, 2024. DOI: 10.61838/kman.ijimob.4.4.20. Disponível em: https://journals.kmanpub.com/index.php/ijimob/article/view/2806.. Acesso em: 22 oct. 2024.