HAJI DELIGANI, Marzieh; RASHIDPOUR, Ali; TAGHIPOUR, Faezeh; EBRAHIMZADEH DASTJERDI, Reza. Model for Enhancing Brand Personality with a Cultural Approach (Case Study: Bank Saderat Iran). International Journal of Innovation Management and Organizational Behavior (IJIMOB), [S. l.], v. 5, n. 5, p. 1–11, 2025. DOI: 10.61838/kman.ijimob.5.5.7. Disponível em: https://journals.kmanpub.com/index.php/ijimob/article/view/3494.. Acesso em: 5 dec. 2025.