ATF, Zahra; TAHERIKIA, Fariz; HEIDARZADEH HANZAEE, Kambiz. Modeling Brand Engagement in Social Media (Based on Sentiment Analysis and Customer Data). International Journal of Innovation Management and Organizational Behavior (IJIMOB), [S. l.], v. 3, n. 2, p. 208–218, 2023. DOI: 10.61838/kman.ijimob.3.2.25. Disponível em: https://journals.kmanpub.com/index.php/ijimob/article/view/3099.. Acesso em: 27 apr. 2025.