MOSTAFAVIPOUR , Shimasadat; SADJADI HEZAVEH , Seyyed Hamid; HAJI ANZEHAEI , Zahra. The Mediating Role of Brand Image in the Relationship Between Fan Engagement and Fans’ Attitudinal and Behavioral Loyalty. International Journal of Innovation Management and Organizational Behavior (IJIMOB), [S. l.], v. 3, n. 2, p. 219–227, 2023. DOI: 10.61838/kman.ijimob.3.2.26. Disponível em: https://journals.kmanpub.com/index.php/ijimob/article/view/3131.. Acesso em: 11 apr. 2025.