[1]
. M. . Soleymani, A. Rousta, and . F. . Asayesh, “Presenting a Content Marketing Process Model in the Iranian Banking Industry (Case Study: Bank Mellat)”, IJIMOB, vol. 4, no. 1, pp. 56–64, Jan. 2024, doi: 10.61838/kman.ijimob.4.1.7.