M. Talebi, B. Alishiri, and . J. . Salehi Sadaghiani, “Modeling Marketing Components and Subcomponents for Increasing Cinema Customers in the Iranian Cinema Market”, IJIMOB, vol. 3, no. 1, pp. 60–70, Mar. 2023, doi: 10.61838/kman.ijimob.3.1.8.