Farjam, Saeid, et al. “Evaluation of Consumer Behavior Responsiveness to Neuromarketing With an Emphasis on Consumer Loyalty Based on Oliver’s Model”. International Journal of Innovation Management and Organizational Behavior (IJIMOB), vol. 5, no. 2, Mar. 2025, pp. 86-92, https://doi.org/10.61838/kman.ijimob.5.2.10.