Mostafavipour , Shimasadat, et al. “The Mediating Role of Brand Image in the Relationship Between Fan Engagement and Fans’ Attitudinal and Behavioral Loyalty”. International Journal of Innovation Management and Organizational Behavior (IJIMOB), vol. 3, no. 2, June 2023, pp. 219-27, https://doi.org/10.61838/kman.ijimob.3.2.26.