Rasouli , Mona, Shahrbanoo Gholipour Fereidooni, and Mehdi Rouholamini. “The Moderating Role of Gender in the Relationship Between Service Quality Dimensions, Word-of-Mouth Advertising, and Purchase Intention”. International Journal of Innovation Management and Organizational Behavior (IJIMOB) 4, no. 4 (September 7, 2024): 172–178. Accessed November 22, 2024. https://journals.kmanpub.com/index.php/ijimob/article/view/2806.