Abdollahpour M, Ashrafganjouei F, Hajianzahaei Z. The Effect of Brand Sensory Experience on Brand Equity with the Mediating Variable of Customer Satisfaction and Moderation of Employees’ Empathy (in Bodybuilding Clubs in Tehran). IJIMOB [Internet]. 2023 Jun. 10 [cited 2024 Jul. 4];3(2):122-30. Available from: https://journals.kmanpub.com/index.php/ijimob/article/view/2742