KMAN Publication Inc. (KMANPUB) International Journal of Innovation Management and Organizational Behavior (IJIMOB) 3041-8992 5 Serial Number 23 2025 11 01 Transformational Leadership and Its Effects on Employee Creativity and Innovation: A Qualitative Analysis in Commercial Organizations Transformational Leadership and Its Effects on Employee Creativity and Innovation: A Qualitative Analysis in Commercial Organizations 1 9 10.61838/kman.ijimob.263 EN Journal Article 2025 02 17 <table> <tbody> <tr> <td> <p><strong>Objective:</strong> This study aims to investigate the effects of transformational leadership on employee creativity and innovation within commercial organizations.</p> <p><strong>Methodology:</strong> A qualitative research design was employed, utilizing semi-structured interviews to gather in-depth data from 24 employees working in commercial organizations in Tehran, Iran. The sample was selected through purposive sampling to ensure diverse perspectives on the impact of transformational leadership. Data collection ceased upon reaching theoretical saturation. Thematic analysis was conducted using NVivo software, following Braun and Clarke’s six-phase approach to identify key themes and patterns within the data.</p> <p><strong>Findings:</strong> The analysis revealed four primary themes: inspirational motivation, intellectual stimulation, individualized consideration, and idealized influence. Participants highlighted that transformational leaders who communicated a clear vision, encouraged open communication, supported autonomy, and provided personalized mentorship significantly influenced their creativity and innovation. Additionally, ethical standards and trust-building by leaders reinforced a safe and collaborative environment that facilitated innovative thinking. These findings align with existing literature on transformational leadership and its impact on organizational culture, employee engagement, and performance.</p> <p><strong>Conclusion:</strong> This study demonstrates that transformational leadership plays a crucial role in fostering employee creativity and innovation by creating a supportive, inspiring, and value-driven organizational culture.</p> </td> </tr> </tbody> </table> <p> </p> https://journals.kmanpub.com/index.php/ijimob/article/download/263/7961