Akbari Tari S, Makizadeh V. AI Adoption in B2B Markets: Exploring Drivers and Barriers through Behavioural Reasoning Theory and a Care Approach. AI Tech in Behav Soci Sci. Published online October 18, 2026. Accessed October 20, 2026. https://journals.kmanpub.com/index.php/aitechbesosci/article/view/6503