DOROUDI, Homa; JABBARI, Seyedeh Aynaz; HEIDARI, Yasser. The Effect of Generative AI-Based Digital Marketing Communication Personalization on Customer Trust, Customer Experience, and Repurchase Intention: Evidence from Iranian Online Store Customers. AI and Tech in Behavioral and Social Sciences, [S. l.], 2026. Disponível em: https://journals.kmanpub.com/index.php/aitechbesosci/article/view/5600.. Acesso em: 13 jun. 2026.