AKBARI TARI, Sogand; MAKIZADEH, Vahid. AI Adoption in B2B Markets: Exploring Drivers and Barriers through Behavioural Reasoning Theory and a Care Approach. AI and Tech in Behavioral and Social Sciences, [S. l.], 2026. Disponível em: https://journals.kmanpub.com/index.php/aitechbesosci/article/view/6503. Acesso em: 20 oct. 2026.