Doroudi, Homa, Seyedeh Aynaz Jabbari, and Yasser Heidari. “The Effect of Generative AI-Based Digital Marketing Communication Personalization on Customer Trust, Customer Experience, and Repurchase Intention: Evidence from Iranian Online Store Customers”. AI and Tech in Behavioral and Social Sciences (June 7, 2026). Accessed June 13, 2026. https://journals.kmanpub.com/index.php/aitechbesosci/article/view/5600.