Akbari Tari, Sogand, and Vahid Makizadeh. “AI Adoption in B2B Markets: Exploring Drivers and Barriers through Behavioural Reasoning Theory and a Care Approach”. AI and Tech in Behavioral and Social Sciences (October 18, 2026). Accessed October 20, 2026. https://journals.kmanpub.com/index.php/aitechbesosci/article/view/6503.