Prioritizing Optimal Strategies for Smart Tourism with the Agency of Social Media and Explaining the Model

Nusratollah  Taghati Ahsan; Ali Akbar  Farhangi; Mohammad Soltani Far; Abbas  Abbaspour; Seyyed Abdullah  Sajjady jaghargh

doi:10.61838/kman.ijimob.3.2.12

Authors

Nusratollah Taghati Ahsan Ph.D. Student, Department of media management, Science and Research branch, Islamic Azad University, Tehran, Iran

Ali Akbar Farhangi Prof., Department of Public Administration, University of Tehran, Tehran, Iran

Mohammad Soltani Far * Associate Prof., Department of Social Communication, Science and Research branch, Islamic Azad University, Tehran, Iran m-soltanifar@srbiau.ac.ir

Abbas Abbaspour Prof., Department of Management and Educational Planning, Allameh Tabatabai University, Tehran, Iran

Seyyed Abdullah Sajjady jaghargh Assistant Prof., Department of Media Management, Science and Research branch, Islamic Azad University, Tehran, Iran

https://doi.org/10.61838/kman.ijimob.3.2.12

Abstract

Objective: In today's world, the tourism industry has extensive impacts on economic, social, and cultural fields, and the development of this industry can serve as a driving force for other industries. The vast country of Iran, with its climatic, cultural, and historical conditions, is one of the best countries in the world for implementing the smart tourism industry. Therefore, it is necessary to continuously identify the changing needs of customers (tourists) and pay attention to the essential aspects, namely satisfaction, security, and the pleasure of travel. However, in our country, not only has useful research on optimal smart tourism strategies not been conducted, but the agency of social media has also not been considered. The primary aim of the present research is to explain and prioritize optimal smart tourism strategies with the agency of social media, presenting a practical model.

Methodology: For this purpose, questionnaires were distributed among individuals working and active in governmental and non-governmental organizations in Hamedan, and were analyzed and prioritized using the "Hierarchical Analysis" technique.

Findings: The results of this research have identified three categories of strategies for optimal smart tourism with the agency of social media, including strategies based on social media, strategies based on revenue generation, and strategies based on responding to tourist needs, each category comprising several components.

Conclusions: It is recommended that tourism packages be dynamic with the ability to change packages instantly. Offering such services is only feasible through software or tourism apps. This factor significantly impacts increasing tourism.