Presenting an Advanced Model of Women's Entrepreneurship Using Fuzzy Analytic Hierarchy Process

Parisa  Ansari Amoli; Yousef Gholipour kanani; Mohammadreza  Bagherzadeh; Mojtaba  Tabari

doi:10.61838/kman.ijimob.3.5.4

Authors

Parisa Ansari Amoli Department of Management, Qaim Shahr Branch, Islamic Azad University,Qaim Shahr, Iran Author https://orcid.org/0000-0003-2385-4706
Yousef Gholipour kanani Department of industrial engineering, Qaim Shahr Branch, Islamic Azad University,Qaim Shahr, Iran. Corresponding Author https://orcid.org/0000-0002-2348-7726
Mohammadreza Bagherzadeh Department of Management, Qaim Shahr Branch, Islamic Azad University,Qaim Shahr, Iran Author https://orcid.org/0000-0003-4311-3366
Mojtaba Tabari Department of Management, Qaim Shahr Branch, Islamic Azad University,Qaim Shahr, Iran Author https://orcid.org/0000-0002-5382-8376

DOI:

https://doi.org/10.61838/kman.ijimob.3.5.4

Keywords:

Women's entrepreneurship, Family criteria, Personality criteria, Economic criteria, Social and cultural criteria

Abstract

Objective: The purpose of this research is to identify and prioritize the factors affecting women's entrepreneurship.

Methodology: This study is applied in aim and descriptive in method. To determine the weight of criteria and sub-criteria for this issue, the Fuzzy Analytic Hierarchy Process (FAHP) was utilized. Accordingly, after identifying the criteria and sub-criteria for each, a questionnaire was designed to match them and distributed to experts. In the current issue, the effects of criteria affecting women's entrepreneurship were examined with 20 decision-makers. In the next step, the questionnaires filled out by experts were transferred to Excel software.

Findings: The factors affecting women's entrepreneurship include five criteria consisting of family, personality, economic, social, and cultural criteria. The family criterion has eight sub-criteria, the personality criterion has ten sub-criteria, the economic criterion has seven sub-criteria, and the social and cultural criteria each have five sub-criteria. The results show that among the criteria, the "personality" criterion, with a weight of 0.3071, and the "cultural" criterion, with a weight of 0.1103, ranked first and last, respectively. In addition, the "economic" criteria with a weight of 0.2011, "family" with a weight of 0.1931, and "social" with a weight of 0.1884, are ranked second to fourth, respectively. Moreover, among the thirty-five sub-criteria, the sub-criteria of "extensive social relationships" with a weight of 0.0530, "job satisfaction" with a weight of 0.0462, "institutions and resources" with a weight of 0.0448, "determination and will" with a weight of 0.0444, and "guidance and leadership" with a weight of 0.0428, are ranked first to fifth, respectively. Also, the sub-criteria of "market access" with a weight of 0.0270, "role models" with a weight of 0.0165, "transportation system" with a weight of 0.0165, "role conflict" with a weight of 0.0135, and "marital status" with a weight of 0.0088, respectively rank thirty-first to last.

Conclusion: The research underscores a strong correlation between personality traits and women's entrepreneurship, pointing to the necessity of tailored programs in higher education to foster entrepreneurial inclinations.