Developing a Model for Identifying and Exploiting Entrepreneurial Opportunities in the Health Sector: A Qualitative Approach

Abstract

Objective: This study aimed to develop a comprehensive model for identifying and exploiting entrepreneurial opportunities within the healthcare sector, emphasizing the roles of contextual, structural, and behavioral factors.

Methodology: A qualitative, process-oriented approach was employed using grounded theory methodology to explore the dynamics of healthcare entrepreneurship. Data were collected through semi-structured interviews with healthcare experts and academic professionals in Tehran, totaling 20 interviews (10 experts and 10 academics), with analysis achieved through open, axial, and selective coding. The resulting model encompasses causal, contextual, and intervening conditions along with actionable strategies and anticipated outcomes.

Findings: The proposed model highlights the critical role of contextual conditions, such as technological infrastructure, structural organizational support, and behavioral factors like public engagement, in enabling healthcare entrepreneurship. Key strategies identified include leveraging advancements in information technology, engineering, and medical sciences to foster innovation in healthcare. Findings underscore the importance of regulatory and economic considerations as intervening conditions that either facilitate or limit entrepreneurial opportunities. Organizational and social outcomes include improved healthcare access, cost reductions, and increased public satisfaction, while individual outcomes reflect enhanced patient care and engagement.

Conclusion: The study’s model provides a comprehensive framework for understanding and facilitating healthcare entrepreneurship by integrating environmental, structural, and individual factors.